Reviewed · SANTANA & THATCHED HOUSES
Jeep Safari in Pico Areeiro Santana Faial Full Day Tour
A full-day jeep safari in Madeira is interesting because you trade slow bus stops for a route that hits major viewpoints and local towns in one go. I especially like the photo stops at Pico do Areeiro and the feeling of being carried from village to viewpoint in an air-conditioned vehicle. I also like that you get a real local flavor at the Porto da Cruz sugar cane rum factory, not just another scenic pull-off.
The one drawback to plan around is weather. This tour needs good weather, and mountain roads plus viewpoints mean you will feel the day is part scenic drive, part walking, part standing. Also, this tour is offered in English, and if you are booking for another language, double-check your confirmation so you are not surprised.
Key highlights worth knowing

- Pico do Areeiro (1,818 meters) stop for big mountain-air views and easy photo time
- Ribeiro Frio to Balcões viewpoint with a short walk and classic Madeira valley views
- Queimadas off-road segment that adds real excitement beyond normal sightseeing
- São Jorge lunch optional at a scenic village, with pricing you can control
- Porto da Cruz sugar cane rum factory with a look at traditional methods and sampling
Why this jeep day works so well in Madeira

Madeira can feel like a lot of driving. Roads twist, valleys cut the island in sections, and bus routes do not always line up with the best viewpoints. This tour tackles that problem with a 7.5 hour jeep format that keeps moving while still giving you time to actually see things.
You are not doing a hard-core trek. The pace is built for brief stops plus a couple of longer windows. That makes it a good match if you want dramatic views but you do not want your feet to do all the work.
And then there is the guide factor. In this case, the guide name that comes up again and again is Sergio. The consistent theme is that he is fun, knowledgeable, patient, and genuinely into the island. That matters because a scenic day is only half the experience. The other half is why a place looks the way it does, and what you should pay attention to as you pass through.
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Price and value: what you pay for at about $78.10

At $78.10 per person, you are paying for a full-day vehicle experience plus multiple stops where admission is listed as free. The day is also built around a comfortable ride, since the tour includes an air-conditioned vehicle.
What is not included is where you can adjust your budget:
- Lunch in São Jorge is optional at €20 per person
- If you want pickup from certain areas outside the standard Funchal pickup range, there is an added +€10 per pax from Ponta do Sol, Calheta, Santana, São Vicente, and Porto Moniz
For me, the value makes sense when you think about cost of getting around yourself. You would likely spend time and money on transport and still end up paying for separate tickets and guidance. Here, the structure is doing the heavy lifting.
One more practical point: the tour has a maximum group size of 40 travelers. That is small enough to feel personal on a jeep day, while still being realistic for day tours.
Pickup in the morning: what your start at 9:00 AM should feel like

The tour starts at 9:00 am, and pickup is offered from your hotel or accommodation. The vehicles are described as easily identifiable by a distinctive color and logo on the doors, and the driver/guide waits outside the reception area at the designated time.
If you like starting fresh, this works well. You get a full daylight schedule rather than a rushed “quick hits only” half-day. And because there is a mobile ticket, you are not spending the morning hunting for paperwork.
Because the route includes mountain areas, plan to dress in layers. The tour description specifically calls out crisp mountain air at Pico do Areeiro, so temperatures can feel different than in Funchal.
Monte and Paroquia de Nossa Senhora do Monte: the day’s calm warm-up

The first stop is Paroquia de Nossa Senhora do Monte, with about 15 minutes on site and admission listed as free.
Monte is a classic starting point because it gives you a “Madeira scale” moment early. You are high above Funchal, and the parish area is known for gardens and historic touches. Even if you are not a church-detail person, this stop helps you understand the geography and why Madeira has so many viewpoint moments.
This is also a good time to get your bearings before the day gets more dramatic. If your morning coffee had time to kick in, now is when you shift from vacation mode into camera mode.
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Pico do Areeiro at 1,818 meters: where the views do the talking

The second highlight is Pico do Areeiro, Madeira’s third highest peak. The stop is about 1 hour, admission free.
At 1,818 meters, the air can feel crisper, and the terrain is rugged. That combination is what makes this stop so memorable. You get panoramic views that tend to create that quiet moment when you stop walking and just look for a while.
Photo tip without overthinking it: spend at least part of your hour at the most obvious viewpoint, then take a slower moment to check another angle. These mountains shift the light fast, and what looks good at one position can look even better a few steps later.
Downside to know: Pico do Areeiro weather changes quickly. If clouds roll in, you may get reduced visibility. That is part of the weather dependency of this whole tour, so you are not in control of it. The good news is the schedule is built to still give you other strong stops.
Ribeiro Frio and Balcões viewpoint: short walk, big valley feel

Next you go to Ribeiro Frio, another stop about 1 hour with admission free. Here, you get a short walk to the Balcões viewpoint.
This is one of the most sensible stops on the route because it matches the Madeira “green to dramatic” mix. The description frames it as lush forests and then a viewpoint that looks over mountainous terrain and deep valleys. Translation: you get greenery, then you get distance.
The short walk is a real advantage. You are not stuck on a long hike, but your body gets a bit of movement, and the viewpoint rewards that effort.
If you are traveling with anyone who likes nature but does not want a heavy hike day, this is a strong compromise stop.
Queimadas off-road: the adrenaline break in the middle of sightseeing

Then the tour takes an exciting off-road turn to Parque Florestal das Queimadas, with about 15 minutes here and admission free.
This part is where the jeep aspect becomes more than a transfer. The route is described as rugged and tied directly to Madeira’s wild forest areas. In plain terms, this is your “oh, this is why I booked a jeep” moment.
If you feel car motion easily, this is the part where you might want to take it slow and brace yourself. The tour does not describe it as extreme, but it does describe an off-road segment, so expect more jolting than on normal pavement.
São Jorge lunch stop: optional meal with a scenic village pause

At São Jorge, you stop for about 1 hour 30 minutes. Admission is listed as free, and lunch is optional for €20 per person.
This is your cultural and fuel break. The tour description frames it as a quaint village where you can enjoy traditional Madeiran cuisine, plus views over vineyards and green hills.
If you want to keep costs down, treat the lunch as optional and use the time to browse what is around you. If you want the easiest plan, include lunch and let the group flow. Either way, this stop is also a chance to reset your energy before the afternoon viewpoint run.
And it helps that the guide Sergio comes across as the type who keeps the day fun and moving. That means lunch time can feel less like a forced break and more like a real stop on the way to better sights.
Santana and the thatched roof houses: palheiros time for photos
After lunch, you reach Santana, with about 45 minutes on site and admission free.
Santana is known for traditional thatched-roof houses, and this is where you can focus on one of Madeira’s most recognizable architectural styles. The tour calls these bright, thatched homes palheiros, and it is the kind of place where you will want to wander slowly to find angles that look good from multiple sides.
This is also a good “stretch your legs” stop. You have time to walk around town, take photos, and not feel rushed by a strict clock.
Faial and Miradouro do guindaste: northern coastline views from above
Next is Miradouro do guindaste in Faial, with about 45 minutes and admission free.
This is a viewpoint over Madeira’s rugged northern coastline, and the description focuses on deep blue Atlantic water and dramatic cliffs. In Madeira terms, it is a classic “from up here, the island makes sense” moment.
How to use your time well: treat this as a slow look stop, not a quick snap stop. Let your eyes adjust to the cliff lines and the horizon. The best photos often come after you stop chasing the perfect angle and start enjoying the view.
Porto da Cruz sugar cane rum factory: local production and a sampling moment
Then the tour heads to Porto da Cruz for a visit to a Sugar Cane Rum Factory, with about 1 hour and admission free.
This is one of the more unique stops because it is not just a scenery break. You get a look at traditional rum production methods, including the aroma of fermenting sugar cane. And yes, you get to sample rum distilled on the island.
This is a good stop even if you do not plan to buy anything. Seeing how production works turns a local product into a story you can remember later.
If you avoid alcohol for any reason, it is still worth going for the process, but you might want to be cautious about tasting.
Caniçal and Miradouro da Ponta do Rosto: a strong finish with sunset potential
Your final viewpoint stop is Miradouro da Ponta do Rosto in Caniçal, about 1 hour and admission free.
This is described as offering sweeping views of the eastern tip of Madeira, where rugged cliffs meet the Atlantic. The description also points out that it is ideal for sunrises or sunsets.
Since the tour runs about 7.5 hours starting at 9:00 am, you are not guaranteed a perfect sunset window. But late-day light can still make this kind of viewpoint feel cinematic.
Bring patience here. Viewpoints are the part of the day where you get the least “activity,” so it is easy to feel like you are waiting. But if you do not rush, this finish stop can end up being one of your favorites.
Guide, group size, and small practical tips that make or break the day
This tour caps at 40 travelers and includes English, with pickup from hotels in the Funchal area.
From the experiences shared, the guide Sergio is a standout. The consistent praise is for being fun and knowledgeable, plus having patience and passion for showing the island to visitors. That kind of guiding style matters on a jeep day because you are often listening while moving and you want the information to feel natural, not like a lecture.
Two practical considerations I would plan for:
- Language fit: The tour is offered in English. One person described a language mismatch when the booking request did not match what happened on the day. So, I would check your confirmation details carefully before you go.
- Weather dependence: The tour requires good weather. If conditions are poor, the tour can be canceled and you are offered a different date or a full refund. That matters if you have tight scheduling.
What to bring that is safe and useful:
- Layers, since the air can feel different at altitude like Pico do Areeiro
- A camera, because you get repeated viewpoint time across multiple areas
- A neutral mindset for roadside driving. Even when the roads are good, a jeep day includes curves and rugged sections like Queimadas
Should you book the Jeep Safari in Pico Areeiro, Santana, and Faial?
Book it if you want a full-day Madeira sampler that balances viewpoints, a taste of island towns, and a genuinely local stop at the rum factory. It is a good choice for first-timers because you hit multiple “Madeira looks like this” moments in one day.
Skip it or be cautious if you know you are very sensitive to weather changes, or if you need a specific language other than English and you cannot risk any mismatch. Also, if you hate short walks at viewpoints, keep expectations realistic since Ribeiro Frio includes a walk to Balcões.
If your goal is value plus variety, this one fits. The combination of big elevation views at Pico do Areeiro, the jeep off-road excitement near Queimadas, and the production stop at Porto da Cruz is a strong formula for a memorable day without the hassle of planning each segment yourself.
FAQ
How long is the jeep safari tour?
The tour runs about 7 hours 30 minutes.
What time does the tour start?
Pickup and the tour start at 9:00 am.
Is hotel pickup included, and do some areas cost extra?
Hotel pickup is included, with pickup at your accommodation. Pickup from Ponta do Sol, Calheta, Santana, São Vicente, and Porto Moniz has an added cost of +10€ per person.
What is included in the tour price?
The tour includes an air-conditioned vehicle.
Is lunch included?
Lunch is optional. It costs 20€ per person at the São Jorge stop.
Are admissions included for the stops?
Admission tickets are listed as free for the stops during the tour.
What language is the tour offered in?
The tour is offered in English.
What is the maximum group size?
The maximum group size is 40 travelers.
What happens if I need to cancel or if the weather is poor?
You can cancel for a full refund up to 24 hours before the start time. If the tour is canceled due to poor weather, you will be offered a different date or a full refund.
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